1."Social Marketing: Improving the Quality of Life", Second Edition, 2002, 438 pages (Amazon price 36 pounds)
2."Quantitative Analysis in Marketing Management", 1998, 331 pages (Amazon price 25 pounds)
3."Exploring Direct & Customer Relationship Marketing", Second Edition, 2004, 520 pages (Amazon price 38 pounds)
4."Culture and positioning as determinants of strategy", 2004, 270 pages (Amazon price 50 pounds)
5."International marketing strategy", 1997, 400 pages (Amazon price 29 pounds)
6."Marketing research", 2004, 642 pages (Amazon price 38 pounds)
